With over 20 years of multi-industry experience, Vivek Bathla is recognized as a trusted advisor and marketing transformation leader He has collaborated with clients across EdTech, Finance, eCommerce, Automotive, IT/ITES, and agency sectors, providing independent guidance to optimize marketing performance, accelerate digital transformation, and build world-class Marketing Global Capability Centers (GCCs).

Vivek is known for delivering measurable business impact—advising clients on strategies that drive top-line growth, improve P&L efficiency, and ensure sustained CAGR. He has proven expertise in launching new ventures and optimizing online sales, including the roll-out of India’s first online degree programs and digital campaigns that halved client acquisition costs. His third-party engagements have enabled organizations to set up and lead high-performing Marketing Command Centers, modernizing shared services for global brands and streamlining omnichannel campaigns across diverse markets.

In his advisory capacity, Vivek partners closely with executive and founding teams to craft robust business strategies, design operational blueprints for GCC and shared marketing services, and implement martech and analytics solutions. His approach is data-driven and results-focused, helping organizations bridge the gap between strategic goals and operational execution—whether entering new geographies or scaling existing business lines.
Vivek’s collaborative style and independent perspective consistently help clients unlock growth, enhance revenue generation, and future-proof their marketing organizations in today’s complex, digital-first environment. He is highly regarded for hands-on leadership, commercial acumen, and a passion for leveraging technology to create value. As the founder of The-Counsellor.com, he continues to offer third-party advisory and consulting services to enterprises and startups seeking expert support in marketing transformation and GCC success.

Vivek holds a BE and MBA, and brings a personal enthusiasm for digital innovation, automotive technology, and the ongoing growth of marketing leaders around him. Organizations seeking a seasoned, objective partner to support their growth and transformation initiatives routinely turn to Vivek for unbiased, actionable expertise.